Breast cancer affects one in every 8 women. Conventional diagnostics (e.g. mammography) is unpleasant, inaccurate (~70% false positives) and therefore costly (cost/biopsy ~ $1,200). Also, abnormal growth detection is only possible from a certain size onwards. Women with dense breast tissue (high prevalence in Asia) have a 4x to 6x higher propensity for breast cancer; mammography accuracy greatly reduced with density (down to 48% for densest tissue).

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An increasing number of women suffer from breast cancer. Behavioral change can positively affect outcome, however, what really moves the needle is early detection of breast cancer. Early detection improves health of patients, gives the personal environment to adapt with far lesser negative implications and saves health care cost.

Let's address this together.

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